Exploration is in our nature.
It's The Natural Thing to Do
From the dawn of time, humans have been explorers. We’re rooted in something timeless - the drive to discover what lies around the bend.
Let’s explore together.
The Yellowstone Collection
For over 11,000 years, Indigenous peoples have journeyed through what we now call Yellowstone—seeking obsidian for tools, tracking game, and connecting spiritually with the land. These landscapes have long held profound meaning.
In the early 1800s, explorers like John Colter and Jim Bridger entered Yellowstone’s untamed land. Their reports of geysers and boiling rivers sounded like tall tales—until later expeditions proved them true.
The result: America’s first national park.
“In wilderness is the preservation of the world.”
Henry David Thoreau; writer, naturalist, environmental philosopher
"The Natural Thing To Do" is more than just a brand—it’s a celebration of the great outdoors, the timeless beauty of our national parks, and the adventures that bring us closer to nature. Born from a deep love for exploring, we create high-quality apparel designed to reflect the spirit of adventure and our natural surroundings.
Authenticity is at the heart of everything we do. Our designs are crafted in collaboration with Montana-based artists and illustrators, ensuring each piece feels genuine, inspired, and deeply connected to the landscapes we celebrate.
Starting with Yellowstone and built to grow, "The Natural Thing To Do" is more than just something you wear—it’s a way to carry the outdoors with you, wherever your next adventure takes you.